Global Footwear Brand

A Global Unisex Footwear brand

Our client is one of the largest British-based Global Shoe Manufacturer and Retailers. It not only sells fashionable shoes at affordable prices but they're also top-quality, long-lasting, and durable.

The brand is a favorite across all genders and age groups - footwear perfect for all occasions and all feet!

To implement discounting and scale-up strategy during the festive season to drive higher returns.

Increase sales for the brand’s online store by providing premium discounts and offers.
Also, create festive excitement among the audience and promote products on a large scale.

Developed a discounting strategy which lead to efficient Campaign setup and Ad promotions

• Category-wise Campaign setup helped in driving relevant and intent audience

  Campaigns were created based on categories of products such as Men, Women, and Kids Collection which were the three major categories on the client's website. In addition to this sub-category, campaigns were also created like Originals Collection, Festive Collection, etc. These campaigns targeted specific interest groups according to the category such as for Men ( People interested in Luxury Shoes) and Women (Interested in Boots, Heel and more). With the help of these targeting, we were able to drive intent traffic and drive higher returns during the festive season.

  

• Bringing out the festive connect in Ads helped in boosting sales during the festive season 

  Connecting with the audience through appropriate festive emotions was the keen focus while running Ads during the festive season. Ads were created using features such as “Overlays” (These are clip arts, price, or images which are uploaded over the product image which is displayed on ads) such as “Diyas” and “Lamps” for Diwali season, Strikethrough prices, and their brand logo on ads. These overlays helped in increasing the engagement during this season. In addition to this Festive related Ad text was used to drive sales.

  

• Festive specific coupon codes and exclusive offers were launched for different users based on their experience with the product on the website to increase engagement

  Our client launched different offers for users based on their experience and reached out to a relatively larger audience during this season to maximize returns. Coupon codes such as “DIWALI10” and more were promoted. Additional offers were provided to users and increased engagement on the website. These offers were made available to new audiences as well as the audience who has visited their website and initiated some events like “Add To Cart, Checkout Initiated, etc” on desired products.

  
  

• Price fluctuations were handled with the help of Automated Product Catalog 

  The footwear giant rolled out a lot of discounts to the audience during the festive season due to which there were price fluctuations. This was managed with the help of Catalog Sale Campaigns i.e Campaigns linked to catalog which is updated on a real-time basis. Price fluctuations occurrences due to discounts and offers were updated on a daily basis leading to a hike in overall sales by showing day-to-day offers and discounts to the audience.

 85% hike in the overall website revenue and reduced Cost per Add to Cart by 20%

These campaigns helped our client to rapidly increase their sales. with an increased Click Through Rate of 3.3% with Return on Ad Spend as high as 1100% in the festive season.