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How Paparazzi improved the efficiency and ROAS by maintaining high CTR%
Paparazzi has witnessed a high and consistent ROAS of above 10x with the help of attractive ad copies and creatives.
By having different product sets of new arrivals, most viewed and discounted products did not let the customers miss out on new items or the last chance to buy products. When compared to the other creatives, the performance for these ones was 20% better.
Paparazzi has always been updated with the new features of Adyogi which actually helped them remove ad blindness of the same ad texts being repeated in the ads. It also helped the client relax a little while the system works out on their behalf. When compared with other ads, it gave rise in CTR% by 0.5%
Ad formats like Slideshows and carousels along with catchy ad texts and different overlays helped in promoting the product. Frequent updating of ads by the Paparazzi team maintained a high relevance score and Clickthrough rate of 4%.
Aggressive updating of the non/less performing creatives with a focus on the right audiences and right placements helped in higher engagement and an increase in the overall sales.
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