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Adyogi automates your ad management operations to deliver performance and profitability

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      Background

      An Indian fashionable clothing brand

      Paparazzi, a brand that provides trendiest and inspirational clothes. A one-click "en Vogue" destination.

      Objective

      To increase the sales by focusing on attractive creatives

      Paparazzi has witnessed a high and consistent ROAS of above 10x with the help of attractive ad copies and creatives.

      Solution


      •  The usage of Smart ads played a very important role in showing the top-selling, most viewed products, to the users.

        By having different product sets of new arrivals, most viewed and discounted products did not let the customers miss out on new items or the last chance to buy products. When compared to the other creatives, the performance for these ones was 20% better.

        Clarks-Campaign
        By using the dynamic ad text rotation feature of Adyogi, the ad blindless  never became an issue for paparazzi and the creatives remained fresh and attractive all the time

        Paparazzi has always been updated with the new features of Adyogi which actually helped them remove ad blindness of the same ad texts being repeated in the ads. It also helped the client relax a little while the system works out on their behalf. When compared with other ads, it gave rise in CTR% by 0.5%

         

      • Attractive creatives and ad texts along with overlays

        Ad formats like Slideshows and carousels along with catchy ad texts and different overlays helped in promoting the product. Frequent updating of ads by the Paparazzi team maintained a high relevance score and Clickthrough rate of 4%. 

      • Discounting

         

      Result

      Overall growth by 16X in revenue along with consistent ROAS of 10x

      Aggressive updating of the non/less performing creatives with a focus on the right audiences and right placements helped in higher engagement and an increase in the overall sales.