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How Dr.Vaidya's scaled their business rapidly in a short span of time.
Herbolab India Private Ltd, trading as Dr.Vaidya's, is an India based International ayurvedic brand with more than 150 years of Knowledge and Research on Ayurvedic Health Products. Dr.Vaidya's started online in 2016.
Increasing sales for Dr.Vaidya's E-commerce website with an increase in ad spends while maintaining efficiency.
Product-wise campaigns such as weight gain, weight reduction, etc., which were some of the best selling products on the website were created. Each campaign had specific targeting based on the characteristics of the product. Interest-based targeting specific to each product helped in driving the intent audience to the website.
Automatic Budget Optimization was implemented along with the help of Adyogi's algorithm which assisted in automatically allocating budgets to the best performing campaigns.
Regular analysis of best performing creatives and ad formats helped in planning new ads to be promoted that were relevant to the audiences. Basis this analysis the creatives were then updated on a weekly/ bi-weekly basis to avoid ad fatigue which further helped in improving the click-through rate.
Adyogi adset level recommendation report on the platform provided insights on how different adsets were performing and accordingly replacing them with new ones. This helped in getting rid of any audience saturation due to high spends which resulted in higher conversions.
Reduced dependency on just one platform by optimizing campaigns across multiple channels. TikTok being one of the newest channels paved way for a lot of diversified prospects along with our existing Facebook audiences.
Video creatives were created using Single product video feature on the Adyogi platform which led to a higher engagement rate and driving overall sales.
Initiating campaigns across multiple platforms helped Dr. Vaidya's to rapidly scale while maintaining efficiency. We witnessed an increase in the number of orders from 100 to 2500 per day with Adyogi.
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