About the webinar
RTOs measure the percentage of orders that are returned by customers after purchase. High RTOs indicate potential issues with product quality, sizing, or customer dissatisfaction, which can impact the overall profitability of the business.
On the other hand, ROAS measures the revenue generated from advertising campaigns relative to the amount spent on ads. A higher ROAS indicates a more effective and profitable advertising strategy.
By analyzing both RTOs and ROAS together, eCommerce brands can gain valuable insights into the impact of their advertising efforts on customer satisfaction, product quality, and overall profitability.
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