TWAMEV X ADYOGI
Luxury Occasion Wear Scaling
Unlocking Incremental Offline Sales & Boosting Customer Acquisition Across 8 Flagship Retail Stores[cite: 1]
Bridging Digital Precision & Retail Excellence
Twamev, part of the prestigious Vedant Fashions ecosystem, represents the pinnacle of luxury occasion wear in India[cite: 1]. With a growing retail footprint of 8 stores across major hubs like Bengaluru, New Delhi, Surat, Hyderabad, Pune, and Gurugram, the brand targets a discerning audience that values heritage craftsmanship fused with modern sensibilities[cite: 1].
While established strongly in offline retail, Twamev's digital challenge was to bridge the gap between their sophisticated brand story and high-performance, D2C-centric growth, ensuring a predictable revenue stream across both digital and physical channels[cite: 1].
By partnering with AdYogi and harnessing Meta's Offline Conversions API (OCAPI) alongside omnichannel beta campaigns, Twamev unlocked incremental offline sales while driving greater efficiency in customer acquisition[cite: 1].
Exceptional Omnichannel Impact
*The above shown numbers are a result of Omnichannel Ads optimized for omnichannel purchases, compared to usual ads optimized for web sales only. As reported on Meta dashboard[cite: 1].
The Omnichannel Growth Engine
By leveraging AdYogi's integration with the Meta Offline Conversions API (OCAPI) and rolling out omnichannel beta campaigns, Twamev effectively bridged the digital-physical divide[cite: 1].
The shift to an omnichannel model enabled Twamev to attribute digital ad spends directly to store visits, creating a unified feedback loop[cite: 1].
How We Scaled
Strategic Omnichannel Activation
By activating Meta's Offline Conversions API (OCAPI) via AdYogi, we enabled direct attribution of digital campaigns to physical store walk-ins[cite: 1]. This allowed for real-time adjustments to budgets based on store-level POS performance rather than just web metrics[cite: 1].
Data-Driven Performance & AdYogi Automation
Our approach focused on AdYogi's catalogue-led automation[cite: 1]. By segmenting the luxury inventory by category, season, and occasion (Bridal, Festive, Groomswear, Cocktail), we deployed dynamic ads that reached high-intent shoppers at exactly the right moment in their journey[cite: 1].
Closing the Loop & Local Retail Conversion
The final stage involved rigorous A/B testing of creatives alongside location-based CTAs like "Get Directions", ensuring that the luxury visual language of Twamev remained intact while serving high-converting assets that drove both online checkouts and physical store visits across their 8 national locations[cite: 1].
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