Have you ever completed a checkout while watching a video on social media? Wasn’t it remarkably seamless? In today’s rapidly evolving digital landscape, e-commerce brands are embracing innovative strategies to boost customer engagement and drive conversions. One such strategy gaining traction is the use of shoppable ads—dynamic videos that allow consumers to buy products directly from the video. Let's explore how one can leverage this powerful tool to elevate their e-commerce game.

With daily updates rolled out by Meta, Google, etc in digital marketing, it can be challenging for e-commerce businesses to keep up with the latest strategies and techniques.

Whether you are an established offline e-commerce business looking to expand online or a D2C brand planning to take your revenue numbers to the next level. A digital marketing agency plays a key role as your business partner. Finding the right match is crucial because the choice you make can take your business to new heights or lead you down a costly detour.

In today's digital era, businesses increasingly use digital channels to reach their target audience and drive sales. Traditional marketing methods are no longer sufficient in a world where consumers spend significant time online. As they say, as a business you should be where your customers are.

In the world of e-commerce, timing is of vital importance. Every event brings an opportunity to acquire new customers and scale up. The game is for you to pick the right events and strategize.

Meta Pixel (Formerly Facebook Pixel) is a term you might have heard about when talking about websites and online advertising. But what exactly is it, and how can you set it up? Well, don't worry; it's not as complicated as it sounds. In simple terms, a Meta Pixel is a tiny piece of code that helps track what people do on your website. It's like a helpful spy that records which pages they visit, what they click on, and even if they make a purchase. This information is super useful for businesses because it helps them understand their customers better. Setting up a Meta Pixel might sound techy, but it's actually quite easy. All you need to do is follow a few steps, and you'll be able to gather valuable data about your website visitors. So, let's dive in and learn how to set up a Meta Pixel to boost your online business.

In 2024, online sellers have a crucial task at hand: understanding the ever-changing Facebook Ad size and specs. If you're an eCommerce brand looking to captivate online shoppers, you must keep up with the latest Facebook Ad updates. These updates are like the tools in your digital marketing toolbox, helping you create eye-catching ads that grab potential customers' attention. You must understand that Facebook's recommended ad sizes may change in the upcoming year 2024, so it's crucial to stay up to date. You don't want to waste time and money on beautiful content that doesn't fit well. So, if you're wondering what size is a facebook ad, here's a cheat sheet with the latest Facebook ad size and specs to help you out. Plus, we'll share some essential tips to create ads that work effectively.

Black Friday is a major cultural and economic event that has become a significant opportunity for ecommerce brands. In the past 5 years, this day has changed the way e-commerce brands do business. One great example is Adyogi's UK-based official sports-wear client that generated over £230K revenue from their website alone at a 10x Ad ROI during Black Friday 2023. The brand's online visibility and sales also went through the roof after it strategically adopted Adyogi's Black Friday sale strategies like ABO, Stop Loss Product, etc. Let's look at how this partnership made a normal shopping day into a success for this clothing brand. In this blog we’ll walk you through the key strategies that we used to achieve these numbers for this brand.

When it comes to online shopping, Black Friday is the biggest shopping day of the year. Every year, people are drawn in by the deals and sales that are available. This day gets a lot of attention across a wide range of product categories, from technology to fashion and more. As the day gets closer, shoppers' intentions are at all-time highs, making it a great time for smart advertising. This year, e-commerce soared with a 23% increase in sales during the 2023 Black Friday weekend, signaling immense potential. Even though the recent Black Friday has passed, worry not! The upcoming sale on November 29, 2024, awaits your strategic moves. Now, the burning question is, how can you seize this golden opportunity and outshine your competitors? This article covers 5 simple and successful Black Friday eCommerce advertising strategies to help your business succeed during this busy shopping weekend.

The eCommerce industry has experienced a significant transformation in recent years, with festive season proving to be a pivotal period for businesses to capitalize on the surging shopper intent. During these festive events, online sales have surged dramatically, reshaping the retail landscape. In fact, according to thehindubusinessline, in 2023, e-commerce platforms have reported a substantial 30% surge in order volumes when compared to the previous year 2022.