As the festive season approaches, big brands often steal the spotlight with grand campaigns and deep discounts. But what if the real winners were the underdogs—small-scale businesses with lower ASPs?

While the marketplace buzzes with competition, these smaller brands have a unique opportunity to break through the noise and capture a loyal customer base. The key is not in outspending the giants but in outsmarting them.

Delivering Exceptional Value: The Festive Season Edge

As consumer buying intent begins to rise from July onward, small-scale brands must focus on delivering exceptional value. The secret lies in offering high-quality products at a lower price point, coupled with a compelling USP. 

By targeting tier 2 and tier 3 cities, which are often more price-sensitive, small brands can tap into a market ripe for growth and scaling. These regions offer fertile ground where smaller brands can thrive, especially during the festive season when demand surges.

The Strategic Advantage of Product Bundling

Product bundling is an underutilized yet powerful strategy for small-scale brands during the festive season.

While premium brands may shy away from offers like “Buy a pack of 3,” small brands can leverage this to create irresistible value propositions. Bundling not only enhances customer appeal but also improves Cost per Acquisition and ROAS, making it a smart move for brands with lower ASPs.

Maximizing Impact with Cost-Effective Marketing

Effective marketing doesn’t have to break the bank. Brands like Veirdo and Bewakoof have demonstrated how lower ASP products can scale during the festive season through smart, cost-effective strategies.

Offers like “Buy 2 Get 1 Free” or discounts on larger purchases encourage customers to buy more than they initially planned, thereby boosting the AOV. These tactics are not only budget-friendly but also drive significant sales volume.

Influencer Marketing on a Budget

Influencer marketing has become a cornerstone of modern advertising, but it can be daunting for small brands with limited budgets. The key is to focus on micro-influencers who resonate with your target audience.

For example, if your brand sells t-shirts, partnering with influencers in niche communities like gamers or emerging music artists can yield targeted, cost-effective results.

One of our lifestyle clothing brands is a prime example of this approach. By using micro-influencers and implementing bundling strategies, they’ve significantly boosted average order sizes during the festive season.

Additionally, it cuts costs by repurposing content with generative AI, allowing them to maximize reach while keeping expenses low.

This approach ensures your brand reaches the right audience while maintaining cost efficiency.

Sustaining Momentum: Post-Festive Strategies for Small Brands

The end of the festive season doesn’t have to mean the end of sales momentum. Small brands can stay relevant by planning strategic post-sales launches.

Introducing a new product category or a fresh lineup can help maintain customer interest and build on the loyalty established during the festive period.

This approach not only keeps your brand top of mind but also capitalizes on the festive engagement to drive continued growth.

Conclusion

Small-scale brands have immense potential to shine during the festive season by focusing on delivering value, leveraging product bundling, adopting cost-effective marketing strategies, and harnessing the power of micro-influencer collaborations. With the right approach, they can not only capture market share but also build lasting relationships with their customers, setting the stage for sustained success long after the festivities have ended.