YouTube is the second greatest search engine after Google. Youtube has grown over the years and has become the most effective and economical advertising platform. Video ads have become increasingly important in online marketing, and investing in quality online video advertisements will deliver more results for any E-commerce brand. Companies are going to spend over 5.5 billion on advertising on Youtube in 2020.

India is the land of Festivals - Holi, Eid, Onam, Dussehra, Diwali, Christmas, and the list goes on. The cultural energy in the air and the excitement in the hearts of consumers make the festive period the best time for e-commerce brands to scale their businesses rapidly.

E-commerce is one of the fastest-growing industries right now. One key strategy to succeed in this industry is to make the process credible and seamless for your potential consumers. This means giving your consumers the most accurate idea of what your products have to offer through their screens. This is where your 'product-description' comes into play.

In today’s emerging world-scenario, where economies are run and developed along the lines of globalization, international marketing has become bigger than ever. There's no better time than NOW for your business to expand its horizons in the international territory and ace the art of marketing your products in the global market. And if don't plan to capitalize on this, then you are missing out (on profitability and growth)!

Successful sales are the heart of a successful e-commerce business. For a sale to be successful, all you need to do is:

Cash on delivery or COD is one of the most popular terms in the e-commerce world. It is the most chosen method of payment that allows customers to pay in cash only after the product is delivered. Despite the fact that digital payments like wallets, UPI, cards etc, are prevalent, cash on delivery is still a popular option. Cash on delivery is excessively used because of the fact that there are a lot of unbanked consumers in India and fewer debit or credit cards are in use. According to the Times of India, "In 2020, COD constituted more than 65% of all e-commerce payments in the -2 to -4 tier cities, indicating the significance of cash for payments in these areas."

In the world of increasingly savvy shoppers, it is important for fashion brands to stand out from the crowd and make actual conversions from social media ads.