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Anandita enjoys curating insightful and engaging content, focusing on trends in the digital marketing space. With a strong passion for marketing, she combines creativity with data-driven insights to craft content that effectively drives results.
Have you ever completed a checkout while watching a video on social media? Wasn’t it remarkably seamless? In today’s rapidly evolving digital landscape, e-commerce brands are embracing innovative strategies to boost customer engagement and drive conversions. One such strategy gaining traction is the use of shoppable ads—dynamic videos that allow consumers to buy products directly from the video. Let's explore how one can leverage this powerful tool to elevate their e-commerce game.
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