Instagram is no longer about posting selfies, breakfast shots, and adorable pet images. This globally loved platform has a powerful advertising program in place that can help businesses grow extensively- both big and small.
For eCommerce business growth specifically, Instagram allows you to reach a newer and more relevant audience, create customized content, and boost revenues up to as much as 5x!
In fact, Instagram has crossed Facebook in the global advertising index in 2022. Today, it stands at the 7th most searched website in the world and the 4th most used platform. Clearly extending a golden opportunity to eCommerce brands to acquire new leads for all their digital marketing needs and help expand at the rate of 1.69% month on month.
However, although Instagram marketing is the way to go for eCommerce brands in 2022, the key to “scaling up your business on Instagram” is to know how to leverage the platform strategically. While many people think of followers as a marketing success metric, more followers do not always equate to more profit - and what counts most - how much money a firm can generate. So, moving beyond followers and tapping into conversions, creatives, content, and trends is really important.
Let's get started.
People are generally hesitant to purchase things or services through the internet. To gain their trust, you must demonstrate that your product or service is worthwhile. You'll need to record professional videos or gifs of the product in action to show it off. This will also clear up any confusion regarding the product that may have arisen! For example - Koskii, an Indian wear brand advertises on Instagram through high-quality videos that are appealing and grab the consumer’s attention.
When people come to your Instagram profile to learn more about your company, the first thing they'll see is your bio. Instagram biographies must be brief because they have a character restriction of only 150 characters. However, if you're creative, there's a lot of room for lead generation.
For instance, you could begin by writing a quick introduction about your brand. Explain the services or goods you sell, as well as the unique points your company offers. Use keywords that potential buyers might type into the search engine to find your brand or similar businesses. Now once you are done with writing a crisp and attractive bio, do you still have a few more characters before you hit the limit? Write a concise call to action (CTA) that directs them to your bio link and helps you generate more leads.
You may, for example, lead prospects to your bio link to access materials or sign up for your mailing list.
Everyone enjoys a good story. It's why major media-published pieces are highly particular, customized, personal, and a tale is interwoven with a wider issue, data, and quotes. People will remember the narrative, especially if there is an emotional connection.
There should be a beginning, middle, and end to any story, but you don't have to come up with something outrageous. One good example of us having a look at the way Dot and Key represents itself on Instagram.
The brand decided to go for a story Ad on the occasion of women’s day.
Another example can be videos of customers telling how they went from spending too much money and getting no results to gorgeous skin and, most importantly, heaps of confidence.
This gives a beginning, a problem, and a resolution at the end. This is a tactic that every business can implement to increase Instagram Ads conversions.
Another important aspect of high-performing Instagram advertisements is to have a clear call to action. CTA buttons such as Apply Now, Book Now, Call Now, Contact Us, Get Directions, Learn More, Get Showtimes, Download, and others are supported in Instagram advertising.
CTAs are buttons on adverts that ask your audience to do something that will take them to your sales funnel. It's critical to pick and set up powerful CTAs when creating Instagram ads that convert since they direct consumers on what to do and how to do it following your ad presentation.
Create CTAs that are aligned with your ad's aims; clear CTAs offer context to your ad; they push your prospects to take action while also displaying your brand's personality.
Carousels on Instagram, according to a poll, generate a lot of views. Carousel posts have the highest engagement rates per impression (8.01% for carousel posts) for accounts under 5000 followers.
Carousels on Instagram generate 1.92 percent more interaction than any other Instagram style, according to a poll. Create carousel advertising on Instagram with an effective call-to-action to increase the number of leads in your sales funnel.
Also, use the term "swipe" or the phrase "swipe left" to attract visitors to connect with the rest of the carousel.
Nobody wants an advertisement to appear like an advertisement. And that’s the truth!! People still despise being promoted to, so making sure your ad seems and feels like natural content in the stream is crucial.
Ads that don't appear to be ordinary content might interrupt the user experience, leading to ad blindness, in which consumers scroll past your ad without interacting or hiding the ad or any other material you deliver. Yikes!
Ads that are promoted correctly will blend in with the rest of the information in a user's feed and won't stand out like a giant banner.
So, how can you create an Ad that appears to be nonpromotional? Be honest. Be true to yourself. Begin by studying what kind of material your target audience enjoys and will interact with, and then develop something that reflects that. One of the most critical stages in ensuring that your material is appropriate for your target audience is to understand who they are. Have a look at the following social media post by Sublime life official. The post is informative and interactive, something that a person would relate to and would want to indulge with!
Running Instagram ads is all about targeting the right people at the right time and with the right products. Cross these 7 Instagram Ad best practices to make the most of your Instagram marketing efforts at an individual level. And if you need help in automating the entire process for your business - which is ideal - get in touch with us at Adyogi. At Adyogi, we have exclusive eCommerce marketing features that are customized to help brands scale as much as 5x on their Facebook and Instagram channels. You could be the next!