Fancypants - An online retailer discovered that many of its consumers were browsing through products - even adding some to their carts - without making actual purchases. They wanted to increase on-site sales without inflicting consumers with aggressive or unnecessary ads. The challenge was to encourage users to go beyond online browsing and complete the purchase. The retailer wanted a campaign that would remind and persuade users to make an online purchase based on their on-site browsing history. They partnered with Adyogi to develop a strategy to increase onsite conversions. The approach was to retarget shopping cart abandoners and site visitors with personalized messages, encouraging them to go back to the site to complete their purchases.
Resut: Sales increased by 100% in a span of 4 months.
Techniques used: Retargeting on Facebook / Instagram, Cross-selling / Up-selling, Advanced Segmentation, Advance Algorithmic, Dynamic Creative.